100-year anniversary

When one of Sweden’s most prominent and classical designer brands, Svenskt Tenn, celebrated its 100-year anniversary, we were asked to create a sound logo for their campaign. The project also included crafting immersive soundscapes for digital AR campaigns, elevating the brand’s experience through sound.

Made in collaboration with our friends at Untitled Services.

We began by researching Svenskt Tenn’s legacy of Swedish craftsmanship and timeless design. From there, we developed a sonic logo that blends tradition with modern electronic elements. For the AR campaigns, we created dynamic soundscapes that enhanced the visual storytelling and helped immerse users in the anniversary celebration.

The sonic logo reflects Svenskt Tenn's dual heritage: a fusion of Swedish tradition and contemporary design. It embodies timeless elegance, a modern sensibility, and the passage of time. For the AR campaigns, we designed evolving soundscapes that range from intimate and playful to rich and immersive, creating an experience that mirrors the brand’s elegance and innovation.