Swedish insurance and bank group Länsförsäkringar stems back to 1801. Until now, the sonic brand has been driven by local or temporary campaign concepts, and identification has relied solely on visual elements such as brand symbol, name, colors, and fonts. Plan8 was asked to design a sonic identity to help increase brand identification and align 23 regional companies under one shared brand.

Analysis

Workshop

Creative brief
Sound logo
Music theme
Curated playlists
Guidelines

Brand training session