Adding delight to grocery shopping

Having 1300 stores in Sweden, ICA is the leading food supermarket chain in Scandinavia. Plan8 was engaged to develop a new audio design language and ux-sounds for the ICA self scanning experience.

We developed a complete audio language for the self scanning experience. The main objective was to remove the need of looking at the screen, to design something clear, intuitive and understandable that you'd want hear over and over again.