Kvartal Sonic identity

Kvartal is an independent Swedish digital publication producing podcasts and long form journalism on society and public affairs. As they developed their new identity, they turned to us for a musical expression that feels personal, credible and rooted in their editorial direction, while also signalling competence and a forward thinking approach.

The result is a set of four original piano pieces, written and performed on an acoustic piano and supported by analog synth textures for depth and character. These compositions form the musical foundation of the new Kvartal.

From this material we created the Kvartal audio logo, a collection of short podcast idents, and a dynamic toolbox of compositional building blocks that gives Kvartal the freedom to work with the music in a flexible and evolving way across formats.

The goal was to create a sound world that feels human and present. A sonic identity that reflects clarity, depth and curiosity, and that carries both the trustworthiness of established journalism and the energy of a modern, evolving platform.