A fusion of sound, technology, and fashion

We crafted the music and sound design for an innovative in-store installation at H&M’s flagship store on Rue La Fayette in Paris, France. This unique in-store experience featured robotic arms dynamically moving and manipulating fabric, creating a mesmerizing visual display for visitors.

Our sound design played a crucial role in bringing the installation to life, enhancing the atmosphere and immersing shoppers in a futuristic and engaging environment. This fusion of sound, technology, and fashion created an unforgettable shopping experience that drew in visitors and highlighted H&M’s innovative spirit.

Made in collaboration with our friends at Ray Atelier