The conversational AI

For Sierra's Conversational AI Platform, we partnered with Bakken & Baeck to create a complete auditory experience that amplifies Sierra’s innovative brand and AI products. Our work included the development of a sonic logo, music, voice casting, and sound design for various marketing assets, including campaign videos, podcasts, demos, and more. The goal was to craft a sonic identity that matched Sierra’s cutting-edge technology while remaining approachable and engaging for a broad audience.

Collaboration & Concept Development
We started by aligning with Sierra and Bakken & Baeck to understand the brand’s mission and the essence of their AI platform. Our goal was to ensure that the sound matched Sierra's forward-thinking vision and technical sophistication while remaining accessible to users.

Sonic Logo & Music Composition
We designed a sonic logo that would be instantly recognizable and reflect Sierra’s innovative nature. The music composition was crafted to support the brand's identity and enhance the user experience across different media formats.

Voice Casting & Sound Design
Voice casting was crucial for creating the right tone—approachable, yet authoritative. We carefully selected the voice talent to ensure it resonated with Sierra’s diverse audience. In parallel, we designed soundscapes for campaign videos, podcasts, and demos, focusing on enhancing the emotional impact of the content.

Implementation & Campaigns
The final sound assets were integrated into Sierra’s marketing materials, including a dynamic campaign video, engaging podcasts, and interactive demos. The goal was to deliver a rich, immersive auditory experience that highlighted Sierra's technological edge while making it relatable and compelling.