Client
Svea Bank
Service
About the case
SVEA Bank, a trusted financial institution with over 40 years of entrepreneurial success across Europe, sought to strengthen its brand and deepen customer engagement with a unique auditory experience. Partnering with us, the bank commissioned a bespoke song designed to enhance its sonic identity and create a powerful, consistent presence across multiple customer touchpoints.
The Process
Together with the team at SVEA, we identified key moments in the customer experience and different types of video formats. The process involved several creative phases, from workshop to conceptualization and music production, ensuring that the song not only captured the essence of the brand but also provided versatility for its various applications. The song was carefully composed to resonate emotionally with customers, creating a soundtrack for SVEA Bank that feels both professional and personable.
Variations of the theme song for different key touchpoints – radio, podcast and customer support telephone cue
Radio
0
0:00
Podcast
0
0:00
Telephone
0
0:00
The Creative Concept
The song created for SVEA Bank serves as the heartbeat of their sonic identity. Designed with a perfect balance of modernity and caring, the song reflects the bank's entrepreneurial spirit while conveying a sense of positivity, encouragement and trust. Our goal was to craft a song that would seamlessly integrate with these moments, maintaining a cohesive feel while adapting across various platforms, channels and types of films.
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